Most agency owners and freelancers spend more time looking for clients than actually working for them. You know the cycle — manually searching Google Maps, copy-pasting business names into a spreadsheet, hunting for someone's email address, reading through reviews to find a hook, then writing a cold email that might get ignored anyway. It's exhausting. And it doesn't scale.

This platform was built to collapse that entire prospecting stack into a single four-minute workflow. It finds local businesses in any niche, audits their websites automatically, reads their Google reviews for actual complaint patterns, tracks down verified contact emails, and writes a personalised cold email — all before you've finished your second coffee. The whole pipeline, fully automated, driven by five specialised AI agents working in parallel.

For freelancers, digital agencies, and sales teams targeting local businesses, this is the kind of tool that fundamentally changes how many pitches you can get out in a week — and how good each one is.

Key Features

User Interface

The dashboard is clean and deliberately minimal. When you land on it after running a campaign, you're not drowning in menus or configuration panels — you're looking at scored leads, each with a card showing what's broken, what it's costing the business, and a draft email ready to send or edit. The setup process is genuinely simple: pick a niche, pick a city, run. There's no onboarding maze. A first campaign takes about four minutes from signup to outreach-ready leads, and that's not marketing language — that's a real benchmark.

The lead pipeline view supports status tracking, tags, and bulk actions, so managing a few hundred prospects across different verticals stays manageable rather than chaotic. It's the kind of UI that gets out of your way and lets you focus on the actual selling.

Accuracy & Performance

Each campaign runs up to 200 leads with automated deep audits — PageSpeed scores on both mobile and desktop, SSL status, tech stack detection, screenshots, and analytics tool presence are all captured before you ever open a lead. The scoring is based on actual audit data rather than generic firmographic signals, which makes the 0–100 opportunity score genuinely useful rather than decorative.

The reviews intelligence is where performance gets particularly interesting. Rather than pulling star ratings, the system reads the actual text of Google reviews, extracts recurring complaint themes, flags unanswered negative reviews, and scores owner responsiveness. That combination surfaces pitch angles that feel personalised because they are — they're referencing the specific complaints that real customers left, not a generic sales hook.

Contact discovery runs through Hunter.io integration with deliverability verification, which means the emails surfaced are real, working addresses rather than info@ guesses. Bounces are filtered before they reach your outreach queue.

Capabilities

The five-agent pipeline covers the full pre-sales research workflow in one coordinated run:

• Discovery Agent: Searches Google Maps for businesses matching your niche and city. Filters out chains and franchises. Returns up to 100 verified local businesses per run.
• Audit Agent: Crawls each website, runs PageSpeed on mobile and desktop, detects tech stack, SSL certificates, analytics tools, booking systems, and chat widgets. Outputs scores, findings, and a screenshot.
• Reviews Agent: Reads Google review text. Identifies recurring complaints, unanswered negative reviews, owner responsiveness patterns, and generates a specific pitch angle based on what reviewers actually said.
• Contact Agent: Searches the business domain for real email addresses via Hunter.io, verifies deliverability, and extracts phone numbers from the website. Outputs labelled contacts with seniority and department information.
• Outreach Agent: Combines audit findings, review signals, and contact data into a personalised cold email that references the prospect's specific problems — plus three follow-up drafts and a quality score.

Beyond individual lead research, there's a weekly intent monitoring layer that watches every lead for signals like domain renewals, new tracking scripts, SSL certificate changes, and hiring activity. When a business starts posting for a digital marketing manager or an SEO specialist, that's a budget signal — and you'll know about it before your competitors do.

The platform also connects to external workflows through signed webhook payloads that integrate with Zapier, GoHighLevel, Make, n8n, Slack, and any custom endpoint. Leads can be exported as CSV, XLSX, or JSON and dropped directly into a CRM or sequencing tool.

Security & Privacy

The platform is built by Stipple AI Pty Ltd, an Australian company based in Sydney. Webhook payloads are HMAC-signed with a per-account secret, which means integration data can't be spoofed or intercepted without the key. The security page outlines data handling practices in detail. There's a 14-day money-back guarantee, which reflects a reasonable level of confidence in the product — if it doesn't work for your workflow within two weeks, you get your money back, no questions asked.

Use Cases

The most direct use case is digital agency prospecting. If you sell website design, SEO, review management, or any local digital service, this platform essentially generates a pre-qualified lead list with built-in pitch angles every time you run it. A PageSpeed score of 28/100 combined with three unanswered one-star reviews is not a lead you need to qualify — it's a business that has two specific, fixable problems and you already know what to say.

• Freelance web developers and designers targeting local service businesses with outdated or slow sites
• SEO agencies prospecting for businesses with poor technical foundations and unoptimised local presence
• Reputation management consultants using review intelligence to identify businesses actively losing customers to unanswered complaints
• Cold email outreach specialists who want personalised first lines that reference real, specific problems rather than generic compliments
• Sales teams at SaaS companies selling tools to local businesses — using intent monitoring to surface firms showing active investment signals
• Marketing consultants who want to show up to a prospect call already knowing what's wrong with the client's online presence

There's also a compelling use case for smaller operators: a solo freelancer with the Starter plan running ten campaigns a month across different niches and cities has access to up to 200 pre-audited, pre-researched leads per month. Compare that to spending five hours a week on manual research for far fewer prospects with less information — the time economics shift considerably.

Pros and Cons

What stands out:

• The four-minute campaign time is real — five agents running concurrently rather than sequentially makes a genuine difference to throughput
• Reviews intelligence is a meaningfully differentiated feature — reading actual complaint text rather than star ratings produces pitch angles that competitors using basic scraping tools simply can't match
• Hunter-verified contacts eliminates a common prospecting failure point; bounces don't help anyone
• 35 audit verticals means the tool works across a wide range of niches without requiring custom configuration
• Weekly intent monitoring turns a static lead list into a dynamic buying signal feed
• Free plan is genuinely functional — one campaign, up to 20 leads, full audit and AI outreach, no credit card required
• Webhook integrations cover the most popular automation and CRM tools without requiring a separate Zapier account

Things worth knowing:

• Each campaign returns up to 20 leads per run, which caps daily output even on higher plans — volume-focused operations may want to stack multiple campaigns
• The platform focuses on local business prospecting; it's not designed for enterprise B2B sales motions or non-local markets
• JSON export and advanced integrations are only available on the Growth plan — Starter users get CSV and XLSX but not the full integration stack
• The tool is still relatively early-stage, launched by a small Sydney-based team, so some enterprise features typical of larger platforms are still being developed

Pricing Plans

Pricing is structured around campaign volume, with a free tier that's actually useful rather than artificially limited:

• Free — $0/forever: One campaign per month, up to 20 leads per campaign, all verticals, AI insight cards, AI outreach drafts, CSV export. No credit card required. Enough to run a real test before committing.
• Starter — $49/month: Ten campaigns per month, up to 20 leads per campaign, all verticals, AI insight cards and outreach drafts, CSV and XLSX export, webhook and Google Sheets integrations. Designed for freelancers and solo operators running one or two active niches.
• Growth — $109/month: Thirty campaigns per month, up to 20 leads per campaign, all 35 verticals, full integration stack including Slack, HubSpot, and GoHighLevel, CSV, XLSX, and JSON export. Built for agencies scaling across multiple cities and verticals simultaneously.

Annual billing saves 20% across all paid plans. There's a 14-day money-back guarantee on paid plans — email the team within 14 days of your most recent charge and they'll refund it, no questions asked.

To put the Starter pricing in perspective: the platform's own comparison shows a stitched-together stack of Apollo, D7 Lead Finder, HubSpot Starter, and Hunter.io running to $183 per month — without website auditing or reviews intelligence built in. At $49 per month for a tool that covers all of those functions with more depth on the audit and personalisation side, the value proposition is hard to argue with.

How to Use Blumify

Getting from zero to outreach-ready leads takes three steps, and the whole process is designed to be self-explanatory:

• Step 1 — Pick a niche and a city: Choose from 35 audit verticals — website design, SEO, reputation management, GDPR compliance, accessibility, and more — or describe a custom market. Set your target city. That's the entire setup. The system handles the rest.
• Step 2 — Let the agents run: Five AI agents work concurrently to discover local businesses, audit their websites, read their reviews, find verified contacts, and generate personalised outreach. The full run takes about four minutes and returns up to 20 scored leads per campaign.
• Step 3 — Review, edit, and send: Each lead arrives with a one-card brief covering what's broken, what it costs the business, and a draft cold email referencing the specific audit findings and review complaints. Edit the email if needed, or send as-is. The decision about who to pursue is yours — the research is already done.

If you're not ready to sign up, there's also a free public audit tool on the website. Paste any URL, get a PageSpeed, security, and fix-list report in about 30 seconds — no account needed. It's a useful way to preview the kind of audit data the platform generates before committing to a plan.

Comparison with Similar Tools

The honest comparison is against the multi-tool stack that most agencies currently run. Apollo and Clay are powerful for enterprise B2B prospecting — sophisticated filtering, large contact databases, solid sequencing integrations. What they're not built for is local business discovery with technical site auditing and reviews intelligence. You can find a business in Apollo; you can't get its PageSpeed score, its review complaint themes, and a personalised email draft in the same tool.

D7 Lead Finder and similar local business scrapers go the other direction — good at finding businesses in a category and city, but returning raw lists without any enrichment. You still need to audit the sites manually, read the reviews yourself, look up contacts separately, and write the emails yourself. The data is there; the work isn't done.

Hunter.io is excellent for contact discovery but does nothing on the discovery or audit side. It's a component, not a workflow.

The closest competitive comparison on the local market is probably a combination of those tools running in parallel — and the platform's own analysis puts that at $183+ per month before accounting for the hours of manual work that still remain. The case for a unified platform with reviews intelligence and AI outreach built in becomes clearer when you add up the time cost alongside the dollar cost.

Conclusion

Cold outreach has always had two problems: finding the right prospects and saying something worth reading. Most tools solve one or the other. The interesting thing about this platform is that it addresses both at the same time — the audit data tells you who has a real problem, and the reviews intelligence tells you exactly how to open the conversation in a way that feels specific rather than generic.

For any agency or freelancer whose pipeline relies on outbound prospecting to local businesses, the maths here are fairly compelling. Four minutes per campaign, up to 200 leads per month on the Growth plan, with verified contacts and personalised emails attached to each one. The free plan is a genuine starting point, not a stripped-down demo. And $49 a month for the Starter tier is a reasonable price to pay to stop spending three hours a week on research that a set of AI agents can do while you're doing something else.

If local business prospecting is part of how you build pipeline, this is worth running a free campaign on before you make any decisions about your current stack.

Frequently Asked Questions (FAQ)

What is a campaign?

One campaign equals one search: a niche plus a city. The platform finds businesses, audits them, and scores every lead. You can run multiple campaigns back-to-back targeting different cities or verticals within your monthly allowance.

How many leads can I get per campaign?

Each campaign returns up to 20 leads. Higher-tier plans allow more campaigns per month — 10 on Starter, 30 on Growth — giving you up to 200 or 600 leads monthly depending on your plan.

Are the email addresses actually verified?

Yes. Contact discovery runs through Hunter.io and each email address is deliverability-verified before it appears in the lead dashboard. Invalid or risky addresses are flagged. Bounces are filtered before they reach your outreach queue.

Can I use this without any technical knowledge?

The platform is designed to require no technical setup. Pick a niche, pick a city, run the campaign. The only optional technical layer is the webhook integrations, which are relevant if you want leads pushed directly into your CRM or automation tool — and those come with documentation.

What are the 35 audit verticals?

The verticals cover the main service categories that local businesses buy from agencies and freelancers — website design, SEO, reputation management, GDPR compliance, accessibility, video, and more. If you're selling a digital service to local businesses, there's very likely a purpose-built audit for your niche already in the platform.

Does the free plan require a credit card?

No. The free plan is permanently free with no card required. It includes one campaign per month, up to 20 leads, full audit data, AI insight cards, AI outreach drafts, and CSV export — enough to run a real test of the workflow before deciding whether to upgrade.

What integrations are available?

Starter includes webhook and Google Sheets integrations. Growth adds Slack, HubSpot, and GoHighLevel alongside the full export format stack including JSON. All integrations deliver HMAC-signed payloads with complete lead data.